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RubyWeb diagnoses exactly where the funnel breaks, then fixes the cause, not the symptom.
We rebuild the homepage to guide visitors toward a clear next step.
We optimise product pages and checkout to recover the buyers you're losing.
We redesign forms to lower friction and lift submission rates.
We rebuild it into an asset that performs, not just one that looks acceptable.
We close that gap by building a site engineered to convert better than theirs.
We look at what you have before we plan what to build. No assumptions, no copy-paste from the last client.
Scope, timeline, milestones, and communication rhythm agreed upfront. You’ll know what’s happening before a single tool is opened.
Structure before style. We map how users move through the site and agree on the architecture before design begins. This is where conversion is built in - not bolted on.
Brand-aligned visuals with clear feedback checkpoints. Nothing moves to development without your sign-off.
Every page needs final copy, images, and assets before the build starts. We manage this actively - most project delays live here, and we protect against that early.
Clean code, regular updates, no surprises. A 50% deposit secures your start date.
We test across devices and browsers before you see it. You review and sign off before anyone talks about launch.
Tuesday to Thursday only. Google Lighthouse benchmarked, fully documented, handed off with training.
Three engagements, three different challenges, one consistent approach: commercial outcomes first.
JoJo is one of South Africa's most recognised brands in water storage. Their challenge was architecture - two separate websites, two audiences, and a product catalogue that was not working hard enough commercially. We rebuilt the structure and let the brand do what it does best.
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Moksi is a South African online marketplace championing local businesses and proudly made products. Building a multi-vendor platform where independent sellers manage their own storefronts is significantly more complex than a standard online store. We built it, hosted it, and continue to run it.
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Cornerstone Guesthouse had a strong reputation and loyal guests. What they didn't have was a website. We built one from scratch, integrated a booking system, and supported early SEO work that translated into measurable increases in online reservations.
Read more about this Case Study →Our WordPress development services are scoped and priced by project - not by hourly rate or standard package. A straightforward WordPress website typically starts from $5,000–$10,000. A WooCommerce store, a site with CRM integrations, or a larger rebuild will run higher. We provide a fixed-price quote before any project begins, so there are no hourly surprises and no open-ended scope. Our South African base means premium-quality WordPress development at rates that are genuinely competitive against other agencies.
A typical WordPress website build runs 6-12 weeks from project kickoff to launch. WooCommerce development projects typically run 8-14 weeks. Timelines are agreed at the project planning stage and tracked through all eight delivery phases - you always know exactly where your project stands.
Every site we build is custom - designed from scratch around your brand, your audience, and your conversion goals. We don’t install themes and adjust colors. We start with wireframes that reflect your specific user journey, build a design system from your brand identity, and develop on WordPress with clean, performant code. The result is a site built for your business, not adapted from someone else’s starting point.
Our UX audits cover user journey mapping, drop-off point analysis, Google Lighthouse performance benchmarking, mobile experience review, and a prioritized action plan ordered by commercial impact. You receive a document you can act on immediately - not a list of issues you have to interpret. For businesses planning a rebuild, the audit often becomes the project brief.
Yes - and often that’s the right recommendation. If your WordPress site has a solid foundation, targeted optimization work - UX improvements, performance fixes, conversion rate work - can deliver significant results faster and more cost-effectively than a full rebuild. We’ll tell you honestly which approach makes more commercial sense after reviewing what you have.
Yes, we do. Every project has a dedicated project manager and a structured communication cadence: weekly updates, a shared project tracker, and defined feedback windows at every milestone. Most clients tell us our process is more transparent than anything they’ve experienced with other agencies. Time zone differences are a scheduling consideration, not a delivery barrier.
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