RubyWeb delivers WordPress development services for US businesses that are serious about growth. Whether you need a new WordPress website built for lead generation, a WooCommerce store optimized for conversion, or a UX audit that tells you exactly where your site is losing revenue — we start with the commercial outcome and build backward from there.
Here’s a pattern we see constantly with US businesses. The website exists. Traffic arrives from paid search, organic, or referral. But the conversion rate is lower than it should be — and no one can pinpoint why. The site looks fine. The product is solid. But something between the landing and the lead form is breaking down.
Sometimes it’s a UX problem — users can’t find what they’re looking for, or the navigation makes them work too hard. Sometimes it’s a messaging problem — the site talks about features when the buyer needs to understand outcomes. Sometimes the site was simply built without conversion in mind at all.
Whatever the cause, the result is the same: marketing spend that generates traffic but not revenue. A website that should be your best-performing sales asset has become an expensive placeholder.
High traffic, low conversion rate — and no clear explanation why
A homepage that describes the business but doesn’t guide visitors toward any action
An online store that’s losing buyers at checkout or on the product page
Lead forms that get seen but rarely submitted
A site that looked great at launch and now feels like a liability
A previous WordPress build that wasn’t designed with growth in mind
Competitors with weaker products but better-converting websites
We organize our WordPress development services around what your business actually needs to grow — not around service categories that make sense to an agency. Here’s where we work.
Custom WordPress websites built from the ground up around your conversion goals. Not a theme install, not a template reskin — a purpose-built site designed around your audience, your messaging, and the specific actions you need visitors to take.
Every WordPress website development engagement starts with a discovery phase: who your ideal visitor is, what they need to see before they’re ready to act, and what the clearest path from landing to conversion looks like. The architecture, UX design, and content hierarchy all follow from there. The result is a website that doesn’t just represent your business — it works for it.
Revenue-focused eCommerce stores built on WooCommerce. We build for the metrics that matter: conversion rate, average order value, and cart completion. Every decision — from product page layout to checkout flow to mobile UX — is made with those numbers in mind.
WooCommerce gives US businesses full ownership of their online store, their customer data, and their sales experience. There’s no per-transaction platform fee, no restrictive templates, and no ceiling on what the store can do. We build WooCommerce stores that are fast, scalable, and built to convert more of the traffic you already have.
Before you invest in a rebuild, know exactly what’s broken. Our UX audits go beyond surface-level observation — we analyze user behavior, identify drop-off points, benchmark performance against Google Lighthouse standards, and produce a prioritized action plan ordered by commercial impact.
The output isn’t a list of things that are wrong. It’s a clear document that tells you what to fix first, what the expected improvement looks like, and what the cost of not fixing it is. For businesses planning a rebuild, this audit becomes the brief. For businesses not ready to rebuild, it’s the fastest way to improve what’s already live.
A lead generation website isn’t just a website with a contact form. It’s a system: the right audience finding the right page, seeing the right message, and following a path that makes the next step feel obvious. We design and build that system — from page architecture and calls to action through to form design, CRM integration, and follow-up automation.
For US businesses in B2B, professional services, and high-consideration consumer markets, lead quality matters as much as lead volume. We build for both — attracting the right visitors and converting them through an experience that qualifies as it engages.
Every engagement runs through the same eight-phase process — no shortcuts, no exceptions. Every site is Google Lighthouse benchmarked before launch.
We look at what you have before we plan what to build. No assumptions, no copy-paste from the last client.
Scope, timeline, milestones, and communication rhythm agreed upfront. You’ll know what’s happening before a single tool is opened.
Structure before style. We map how users move through the site and agree on the architecture before design begins. This is where conversion is built in - not bolted on.
Brand-aligned visuals with clear feedback checkpoints. Nothing moves to development without your sign-off.
Every page needs final copy, images, and assets before the build starts. We manage this actively - most project delays live here, and we protect against that early.
Clean code, regular updates, no surprises. A 50% deposit secures your start date.
We test across devices and browsers before you see it. You review and sign off before anyone talks about launch.
Tuesday to Thursday only. Google Lighthouse benchmarked, fully documented, handed off with training.
Three engagements, three different challenges, one consistent approach: commercial outcomes first.
JoJo is one of South Africa's most recognised brands in water storage. Their challenge was architecture - two separate websites, two audiences, and a product catalogue that was not working hard enough commercially. We rebuilt the structure and let the brand do what it does best.
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Moksi is a South African online marketplace championing local businesses and proudly made products. Building a multi-vendor platform where independent sellers manage their own storefronts is significantly more complex than a standard online store. We built it, hosted it, and continue to run it.
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Cornerstone Guesthouse had a strong reputation and loyal guests. What they didn't have was a website. We built one from scratch, integrated a booking system, and supported early SEO work that translated into measurable increases in online reservations.
Read more about this Case Study →Our WordPress development services are scoped and priced by project — not by hourly rate or standard package. A straightforward WordPress website typically starts from $5,000–$10,000 USD. A WooCommerce store, a site with CRM integrations, or a larger rebuild will run higher. We provide a fixed-price quote before any project begins, so there are no hourly surprises and no open-ended scope. For US clients, our South African base means premium-quality WordPress development at rates that are genuinely competitive against US agencies.
A typical WordPress website build runs 6–12 weeks from project kickoff to launch. WooCommerce development projects typically run 8–14 weeks. Timelines are agreed at the project planning stage and tracked through all eight delivery phases — you always know exactly where your project stands.
Every site we build is custom — designed from scratch around your brand, your audience, and your conversion goals. We don’t install themes and adjust colors. We start with wireframes that reflect your specific user journey, build a design system from your brand identity, and develop on WordPress with clean, performant code. The result is a site built for your business, not adapted from someone else’s starting point.
Our UX audits cover user journey mapping, drop-off point analysis, Google Lighthouse performance benchmarking, mobile experience review, and a prioritized action plan ordered by commercial impact. You receive a document you can act on immediately — not a list of issues you have to interpret. For businesses planning a rebuild, the audit often becomes the project brief.
Yes — and often that’s the right recommendation. If your WordPress site has a solid foundation, targeted optimization work — UX improvements, performance fixes, conversion rate work — can deliver significant results faster and more cost-effectively than a full rebuild. We’ll tell you honestly which approach makes more commercial sense after reviewing what you have.
Yes, and we do it regularly. The US is one of our two primary markets. Every project has a dedicated project manager and a structured communication cadence: weekly updates, a shared project tracker, and defined feedback windows at every milestone. Most US clients tell us our process is more transparent than anything they’ve experienced with a local agency. The time zone difference is a scheduling consideration, not a delivery barrier.
Tell us what you’re working on. We’ll come back with a clear, scoped recommendation — no jargon, no pressure, no obligation.
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