YOUR STORE HAS TRAFFIC. IT SHOULD HAVE MORE SALES.

RubyWeb builds and optimises WooCommerce stores for South African businesses losing sales between the product page and the checkout button, not the customers who never showed up, the ones who almost bought. 
The Problem

Every Abandoned Cart Is a Sale You Already Had


Most online stores we’re brought in on have a traffic problem that isn’t actually a traffic problem. Visitors arrive, browse, add items to a cart, and leave before paying. The marketing worked. Something in the store itself didn’t. 

Solution fit:

We strip checkout down to what's necessary, and nothing else.

We rebuild product pages around the objections that actually block a sale.

We rebuild the mobile purchase path from product page to confirmation.

We modernise the storefront without disrupting what's already selling.

We integrate the local payment and delivery options your customers actually want.

We automate the admin so your team spends less time managing and more time selling.

The Solution

Built on the Metrics That Actually Move Revenue

We build WooCommerce stores around conversion rate, average order value, and cart completion, not around how the store looks in a screenshot. 

What Changes When Your Store Is Optimised for Revenue

  • Fewer abandoned carts at the payment step
  • A higher average order value through smarter product page structure
  • Faster, more confident purchases on mobile
  • Less manual admin around stock, pricing, and orders
  • A storefront that matches the quality of what you sell
  • A foundation that scales as your product range grows
Case Studies

eCommerce Projects That Delivered Revenue Results

Klein Constantia

Klein Constantia has spent centuries building one of South Africa's most celebrated wine estates. Their website wasn't keeping pace. We rebuilt their digital presence from the ground up - modernising the eCommerce experience, integrating their inventory systems, and delivering a platform as refined as the wines they produce.

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Moksi

Moksi is a South African online marketplace championing local businesses and proudly made products. Building a multi-vendor platform where independent sellers manage their own storefronts is significantly more complex than a standard online store. We built it, hosted it, and continue to run it.

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JoJo

JoJo is one of South Africa's most recognised brands in water storage. Their challenge was architecture - two separate websites, two audiences, and a product catalogue that was not working hard enough commercially. We rebuilt the structure and let the brand do what it does best.

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WooCommerce Development Services FAQ

Yes. Luxury real estate websites have specific requirements: fast-loading, high-resolution photography display, mobile-first property browsing, structured lead capture that feels appropriate for a high-value purchase decision, and a visual standard that matches the properties being represented. We build for all of those requirements simultaneously.

WooCommerce is the better choice for businesses that want full ownership of their store, their customer data, and their sales experience - without per-transaction platform fees or constraints on what the store can do. Shopify offers faster initial setup but at the cost of ownership, flexibility, and ongoing platform fees that compound at scale. For businesses with complex product catalogues, specific integration requirements, or long-term growth ambitions, WooCommerce on WordPress is the more defensible choice. 

WooCommerce development costs depend on store complexity, catalogue size, design requirements, and integrations needed. A focused WooCommerce build typically starts from $7,000–$15,000. Larger stores with custom functionality, complex integrations, or migration from another platform will run higher. We scope every project individually and provide a fixed-price quote before work begins. 

A typical WooCommerce development project runs 8–14 weeks from kickoff to launch. Timeline depends on catalog size, design complexity, and integration requirements. We agree on a timeline at the project planning stage and track it through all eight delivery phases - you always know where the project stands. 

Yes. If your store has a solid technical foundation, targeted optimization - checkout flow improvements, product page redesign, performance fixes, new integrations - can deliver significant revenue improvements without a full rebuild. We’ll assess your existing store, identify the highest-impact changes, and recommend the most cost-effective path forward. 

We integrate with all major payment gateways including Stripe, PayPal, Square, and Authorize.net, as well as buy-now-pay-later providers where relevant. If you have a specific payment gateway requirement, tell us what you’re running and we’ll confirm compatibility before the project begins. 

Every WooCommerce client is offered a monthly maintenance plan at handoff - plugin updates, security monitoring, backups, and uptime management on a flat monthly fee. We also provide managed hosting optimized for WooCommerce performance. For stores that are actively growing, we’re available for ongoing development work on a project basis. 

WooCommerce is the better choice for businesses that prioritize ownership, flexibility, and long-term cost efficiency. Shopify is faster to set up but charges per-transaction fees, restricts what the store can do, and locks your data into their platform. For businesses with complex catalog requirements, specific integration needs, or revenue ambitions that make per-transaction fees significant, WooCommerce on WordPress is the more defensible long-term choice. 

WooCommerce store development is scoped by complexity, catalogue size, and integration requirements. A focused WooCommerce build typically starts from $7,000–$15,000. Larger stores with custom functionality, B2B pricing, or platform migration will run higher. Fixed-price quote before work begins. 

Yes. We handle store migrations including product data, customer records, and order history. Migration scope and complexity vary by platform and data volume - we’ll assess your current setup and scope the migration as part of the overall project.

WooCommerce is configured for store management independence: your team can add and update products, manage inventory, process orders, run promotions, and handle customer management without developer support. Training and documentation are included. For ongoing technical maintenance, our Monthly Care Plan covers plugin updates, security, and performance monitoring. 

Every WooCommerce client is offered a Monthly Care Plan at handoff. For active eCommerce stores, proactive maintenance is especially important - plugin conflicts, security vulnerabilities, and performance degradation all have direct revenue impact. We also offer managed hosting optimized for WooCommerce performance. 

Ready to Turn Existing Traffic Into More Completed Sales?

Tell us about your store and where you think you're losing sales. We'll come back with a clear, scoped recommendation, no jargon, no pressure.

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