YOUR WEBSITE AND YOUR CRM SHOULD TALK TO EACH OTHER

RubyWeb connects WordPress websites to the CRM, API, and business systems South African companies already run on, so leads and data stop getting captured twice.

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The Problem

Manual Data Entry Is Where Leads Quietly Disappear

When a website and a CRM don’t talk to each other, someone on your team is copying data by hand, or worse, not copying it at all. Every manual step is a place where a lead can sit unanswered or fall through entirely.

Solution fit:

CRM & API Integrations Custom Wordpress Development Wordpress Plugin Development

We build the integration that moves them across the moment they arrive.

We connect the systems so data is captured once and shared everywhere.

We build custom integrations to your exact requirement.

We build the connection so both systems stay accurate in real time.

We replace the spreadsheet workaround with a proper integration.

We consolidate and replace them with something built for how you actually work.

The Solution

Integrations Built to Your Exact Requirement

We connect WordPress websites to the systems businesses run on, CRM platforms, APIs, booking systems, payment processors. When a plugin doesn’t exist for the requirement, we build one.

CRM and API Integrations

We build the connection between your website and your CRM, ERP, or third-party tools, enabling seamless data flow and reducing manual admin.

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Custom WordPress Plugin Development

When standard plugins don't cover your requirement, we build bespoke functionality to your exact specification, documented and maintainable.

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Content Management Setup

We configure WordPress so your team can manage content and structured data without needing a developer for routine changes.

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Workflow Automation

We map your current manual processes and identify where automation removes admin without adding risk.

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What Changes When Your Systems Are Connected

Leads flow into your CRM automatically, the moment they arrive
Your team stops re-entering the same data in multiple places
Stock, pricing, and booking data stay accurate across systems
Fewer leads sit unanswered because no one manually forwarded them
A cleaner, more reliable tech stack with fewer moving parts
Documented integrations your future team can maintain

Case Studies

Integration Work That Made a Difference

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Custom Seasonal Pricing Plugin

WooCommerce Bookings is a powerful platform - until your pricing model outgrows what it can do natively. For a booking-based experience business with seasonal add-on pricing, the gap between what the platform could display and what customers were actually being charged was a real commercial problem. We solved it by building a custom plugin from the ground up.

Custom WooCommerce Integration

Managing a large product catalogue manually is not a growth strategy. Our client needed their WooCommerce store to stay in sync with their supplier platform automatically - products, pricing, stock, images, and orders - without a team member touching it between imports. We built a custom plugin to make that happen.

Thorp Haval & GWM

When a dealership website gets hacked, the damage goes beyond the technical. Thousands of spam URLs, a Google manual penalty, and a brand customers couldn't find. We rebuilt it from the ground up - and what we delivered became the design standard for the entire Thorp Motor Group.

CRM Integration Services FAQ

We integrate with all major CRM platforms including HubSpot, Salesforce, Zoho CRM, Pipedrive, ActiveCampaign, and Mailchimp. We also build integrations with custom internal CRM systems through their APIs. If you’re not sure whether your CRM is compatible, tell us what you’re running and we’ll give you a direct answer before any scoping begins.

Form submissions, lead source data, UTM parameters, page visit data, contact information, file uploads, custom field data from forms, and behavioral triggers from your website can all be synced to your CRM. The specific fields and logic depend on what your CRM supports and what your sales process requires. We map this out in detail before building.

An API (Application Programming Interface) integration is a connection between two software systems that allows them to share data automatically. When your WordPress site sends a lead to your CRM without manual intervention, that’s an API integration at work. When your booking system updates availability on your website in real time, that’s an API integration. We build these connections for situations where a ready-made plugin doesn’t exist or doesn’t handle your specific requirements.

A standard CRM integration - connecting form submissions to a CRM with field mapping, assignment rules, and basic automation - typically runs 2–4 weeks. More complex integrations involving bidirectional data sync, custom field logic, or connections to proprietary systems take longer and are scoped individually. We’ll give you a clear timeline and fixed price before work begins.

Yes. We diagnose and repair broken integrations regularly. The first step is understanding what the integration was supposed to do, how it was built, and where it’s failing. In most cases we can repair the existing implementation. In some cases the original design has fundamental problems that make a rebuild the better path. We’ll tell you which situation you’re in before any work begins.

CRM integration costs depend on the complexity of the connection, the number of fields being mapped, the automation logic required, and whether the integration is with a standard platform or a custom system. Standard CRM integrations are typically more affordable than custom API work. We provide a fixed-price quote after an initial requirements conversation.

Ready to Stop Doing By Hand What Your Systems Should Do Automatically?

Tell us what's currently manual and where the gaps are. We'll come back with a clear, scoped recommendation, no jargon, no pressure.

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