YOUR BRAND SHOULD LOOK LIKE THE BUSINESS YOU'VE ACTUALLY BECOME

Our brand identity packages cover: logo design (primary, secondary, and icon variants), color system (with hex, RGB, and CMYK specifications), typography system (with usage rules and hierarchy), brand guidelines document (covering all of the above plus imagery style and tone of voice), and file delivery in all required formats for digital and print use. Scope varies based on your requirements - we’ll recommend the right package after an initial conversation. 

A logo is a single mark - the visual symbol or wordmark that represents your business. A brand identity is the complete visual system: the logo plus the color palette, typography, photography style, icon system, and usage guidelines that govern how all of those elements work together. A logo without a brand identity leads to inconsistent application. A brand identity gives every piece of communication a consistent foundation. 

A focused brand identity project - logo, color system, typography, and guidelines - typically runs 4–6 weeks. A full brand identity combined with a website build or design system will take longer and is scoped as a combined engagement. We’ll give you a clear timeline based on your specific scope before any work begins. 

If your brand has no existing equity - you’re a new business, you’re repositioning significantly, or your current brand communicates nothing useful - a full rebrand is appropriate. If your brand has recognition and associations worth preserving but needs to evolve - the business has grown, the audience has shifted, or the visual execution has become dated - a refresh is usually the better path. We assess your specific situation before recommending scope.

Brand identity is the foundation that website design is built on. The color system, typography, imagery style, and visual language established in the brand identity become the design system for the website. Building the website before establishing the brand identity means making design decisions that may need to be revisited later. We typically recommend completing brand identity work before or alongside website development, not after. 

Brand identity design costs depend on the scope of deliverables and the complexity of the business and competitive context. A focused logo and identity package for a US business starts from a few thousand dollars. Comprehensive brand identity with extended guidelines, icon systems, and design system development runs higher. We scope every engagement individually and provide a fixed price before work begins.