RubyWeb is a WordPress development agency for businesses, building conversion-focused websites that perform under real-world pressure.
RubyWeb solves this by building with conversion in mind from the start. We review the user journey, sharpen the page structure, and improve calls to action.
We focus on commercial performance. We look at what the website needs to achieve, then build the design, content, and functionality around that outcome.
We connect websites with the systems your team already relies on, reducing admin and improving follow-through on every enquiry.
We bring structure, transparency, and senior oversight into the process, and stay accountable from planning through launch.
We optimise the full path to purchase, product structure, checkout, and payment integrations, so fewer customers drop off before buying.
We build for where the business is going, not just where it is today, with room for new pages, services, and systems.
Growth & Conversion
Performance & Stability
Systems & Integration
Brand & Experience
StickyThings had the products, the catalogue, and the market position. Then a site rebuild and a Google Core Update combined to cut their organic traffic in half. We were brought in to fix what had broken - structurally, technically, and commercially - and give the business the foundation it needed to recover and grow.
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Boland Rentals had grown into a single, unified business - but their digital presence still looked like three separate companies. Fragmented domains, duplicated content, inconsistent branding, and diluted SEO. We consolidated everything into one platform that actually reflected the business behind it.
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Klein Constantia has spent centuries building one of South Africa's most celebrated wine estates. Their website wasn't keeping pace. We rebuilt their digital presence from the ground up - modernising the eCommerce experience, integrating their inventory systems, and delivering a platform as refined as the wines they produce.
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WooCommerce Bookings is a powerful platform - until your pricing model outgrows what it can do natively. For a booking-based experience business with seasonal add-on pricing, the gap between what the platform could display and what customers were actually being charged was a real commercial problem. We solved it by building a custom plugin from the ground up.
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Continental Tableware had the heritage, the product range, and the reputation. What they needed was a digital presence built for where the brand was going - not where it had been. We built a modern, scalable platform to carry a 75-year-old brand into its next chapter, laying the foundation for a full eCommerce transition without losing a step.
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Managing a large product catalogue manually is not a growth strategy. Our client needed their WooCommerce store to stay in sync with their supplier platform automatically - products, pricing, stock, images, and orders - without a team member touching it between imports. We built a custom plugin to make that happen.
Read more about this Case Study →We’ve built WordPress websites and WooCommerce stores across a wide range of sectors. Deep experience means we know what works in your market before the brief is written.
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Your website should work harder. Whatever your industry, that’s where we start.