EIGHT PHASES THAT TURN YOUR WEB PROJECT INTO A PREDICTABLE BUILD
Why a Structured Web Development Process Matters
The Eight Phases of Every RubyWeb Project
UX / UI Audit (about 5 days)
Project Planning (about 4 days)
Wireframes (about 15 days)
Wireframes for all key page templates, reviewed and approved by the client.
Design (about 16 days)
Content Finalisation (about 11 days)
Development (about 30 days)
A complete WordPress build on a staging environment, ready for testing.
Testing & UAT (about 18 days)
Launch (about 8 days)
The Three Things Our Process Is Designed to Deliver
Why It Works: Transparency
Why It Works: Predictability
Why It Works: Quality Control
How Remote Delivery Works for our Clients
Most of the hesitation businesses have about working with a remote team comes down to two things: communication and accountability. Both are process problems, and our process addresses them directly.
Communication Structure
Every project has a single point of contact – your dedicated project manager – who is responsible for all communication throughout the engagement. Weekly status updates are sent every Friday covering what was completed that week, what’s in progress, what’s scheduled for the following week, and any decisions or inputs we need from you. You receive a shared project tracker that you can check at any time. You never have to ask what’s happening.
For scheduled feedback rounds – wireframe review, design approval, UAT – we agree on the review period and the feedback format upfront. You know exactly when you’ll need to be involved and what we need from you at each stage. Client involvement is structured and time-efficient, not open-ended and unpredictable.
Timezone Handling
We operate across multiple business hours. The majority of project communication – updates, questions, feedback responses – is handled asynchronously, which means the time zone difference is a scheduling consideration, not a delivery barrier. Scheduled calls, review sessions, and milestone meetings are arranged at times that work for all time zones. In practice, most clients find the async communication model more organized and less intrusive than the availability-dependent communication style of local agencies.
Project Management Tools
We use a shared project tracker for every engagement – a live document that both teams can access, showing the current phase, completed tasks, outstanding items, upcoming milestones, and any open decisions. The tracker is updated throughout the project and is the authoritative reference point for the current status of the engagement. When questions arise about what’s been agreed, what’s been completed, or what’s next – the tracker has the answer.
Accountability
We hold ourselves to the timelines we agree to. When something is going to shift – because of a dependency, a third-party delay, or a scope question that needs resolution – we communicate it immediately, explain the cause, and propose a revised path forward. We don’t wait until a deadline passes to tell you it’s been missed. Accountability in a remote engagement means proactive communication about problems, not reactive explanations after the fact.
Frequently Asked Questions
A standard WordPress website build runs 6–12 weeks from project kickoff to launch, depending on scope, design complexity, and content readiness. A WooCommerce store typically runs 8–14 weeks. Custom development projects with complex functionality or integrations are scoped and timed individually. Timelines are agreed at the project planning phase and tracked throughout. The most consistent cause of timeline extension is content - copy and images that aren’t ready when development needs to begin. We manage against this actively and will tell you clearly and early what we need from you and when.
Client involvement is structured and concentrated at specific points rather than spread across the whole project. The heaviest periods of involvement are the discovery and UX audit phase (sharing context about your business and goals), wireframe and design review (one or two structured feedback rounds), content finalization (providing or approving all content), UAT (reviewing the completed build), and post-launch CMS training. Outside of those phases, your main involvement is reviewing the weekly status update and responding to any questions that arise. Most clients tell us the time commitment is lower than they expected.
Our design process includes defined feedback checkpoints at each stage of design development - concept direction, mid-design review, and final approval - so revisions are collected and addressed in structured rounds rather than as ongoing requests. We don’t put a blanket revision limit on design work because that creates an incentive to rush approvals. What we do require is that feedback is consolidated within the client team before it’s submitted, so we’re not managing contradictory feedback from multiple stakeholders. Structural changes after design sign-off or development changes after UAT sign-off are scoped and priced as change requests.
Changes happen, and we handle them practically. Minor changes within the agreed scope are accommodated without a formal process. Changes that affect scope, timeline, or budget are handled as change requests: we document what’s changing, what the impact on timeline and cost is, and we get sign-off before proceeding. This isn’t bureaucracy for its own sake - it’s the mechanism that keeps the project moving predictably and prevents scope creep from creating timeline and budget surprises at the end.
Because if something unexpected happens on or immediately after launch, we need the full team available to respond. End-of-week launches mean a Friday incident gets limited response until Monday. Weekend launches mean the same, with less monitoring capacity. Mid-week launches mean any issue that arises is addressed immediately, by the people who built the site, with a full working day ahead of them. It’s a small constraint with a meaningful risk reduction behind it.
Every project client receives a handoff package at launch: full site documentation, CMS training (live session and recorded), Google Lighthouse benchmark report, and confirmation of all third-party configurations. We also offer a Monthly Care Plan at handoff - proactive maintenance, security monitoring, plugin updates, backups, and uptime monitoring on a flat monthly fee. The care plan keeps the site performing after launch and gives clients a direct line to the team for questions and minor changes. We’re built to be a long-term partner, not a one-time vendor.
Google Lighthouse is an open-source performance auditing tool built into Chrome DevTools and used by Google to assess the quality of web pages across four categories: Performance, Accessibility, Best Practices, and SEO. Lighthouse scores directly influence Google’s assessment of your site’s user experience, which feeds into organic search rankings. We benchmark every site against Lighthouse before launch because it gives us - and our clients - an objective, measurable record of the site’s quality at the point of handoff. It’s not a vanity metric. It’s the standard Google holds websites to.
Ready to Start a Project With a Process You Can Actually Trust?
Tell us about your website and what you need it to do. We'll run you through the process and come back with a clear recommendation.
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