YOU DON'T NEED A NEW WEBSITE. YOU NEED TO KNOW WHERE THIS ONE IS LOSING PEOPLE.

RubyWeb runs UX and conversion audits for South African businesses that suspect something’s wrong with their website but can’t say exactly what.

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The Problem

A Rebuild Is Expensive. A Guess Is Worse.

Most businesses that come to us for an audit have already tried guessing. A new homepage banner. A different call-to-action colour. None of it moved the number that mattered, because none of it was based on where visitors were actually dropping off.

Solution fit:

Brand & Design UX/UI Design

We map the user journey and pinpoint exactly where they drop off.

Our audit becomes the brief, prioritised by commercial impact.

We look past appearance to the structural and technical causes.

We benchmark before and after, so improvement is provable, not assumed.

We review the mobile experience separately, because it usually converts differently.

We separate the causes so you fix the right one first.

The Solution

A Prioritised Action Plan, Not a List of Opinions

Our audits go beyond surface-level observation. We analyse user behaviour, identify drop-off points, benchmark performance against Google Lighthouse, and produce a document ordered by commercial impact, not by what’s easiest to fix.

User Journey Mapping

We map how visitors actually move through your site, not how the sitemap says they should, and identify exactly where that journey breaks down.

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Drop-Off Point Analysis

We identify the specific pages and steps where visitors leave, and separate genuine UX problems from content, speed, or trust issues.

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Google Lighthouse Benchmarking

Every audit includes a full Lighthouse benchmark across performance, accessibility, best practices, and SEO, so the assessment is measurable, not subjective.

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Prioritised Action Plan

For most businesses, mobile accounts for the majority of site traffic - and often the minority of conversions. We conduct a systematic review of the mobile experience: touch target sizing, content hierarchy on small screens, form usability, load performance on mobile connections, and checkout or inquiry flow. Mobile UX issues are frequently the single biggest conversion opportunity on a site.

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What You Get From the Audit

A clear picture of where and why visitors are dropping off
A Google Lighthouse benchmark report across all four categories
A prioritised, commercially ranked action plan
A document that becomes the brief if you decide to rebuild
Fast, affordable wins you can act on before committing to a larger project
A baseline to measure future improvement against

UX Audit Services - FAQ

A logo is a single mark. A brand identity is the complete visual system: logo plus color palette, typography, imagery style, and usage guidelines that govern how all of those elements work together. A logo without brand guidelines leads to inconsistent application. A complete brand identity gives everyone who works with your brand a clear, consistent system to work from.

A focused brand identity project - logo, color system, typography, and guidelines - typically runs 4–6 weeks from the discovery session to final delivery. The timeline includes discovery, concept development, revision rounds, and final file production. We’ll give you a clear schedule before work begins.

If your brand has existing recognition and equity worth preserving, a refresh is often the better path: evolving the visual identity to reflect where the business is today without abandoning what’s been built. If the current brand communicates nothing useful or actively works against the business, a full rebrand is warranted. We’ll assess your current brand and make a recommendation before scoping the work.

Before, where possible. Brand identity is the foundation that website design is built on. Designing the website before the brand means making visual decisions that may need to be revisited when the brand is defined. When a website build and brand identity project run together, we schedule brand design first so the website design has a defined system to work from.

Brand design packages are priced by scope of deliverables. A focused logo and identity package starts from a few thousand dollars. Comprehensive brand identity with extended guidelines, secondary visual systems, and application guidance will run higher. We scope every engagement individually and provide a fixed price before work begins.

Ready to Know Exactly What's Costing You Conversions?

Tell us about your website and what's not working. We'll come back with a clear, scoped recommendation, no jargon, no pressure.

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