SEAMLESS CONNECTIONS BETWEEN YOUR WEBSITE AND THE SYSTEMS YOU RUN ON

RubyWeb builds CRM and API integrations that connect South African business websites to the systems they already run on, so data stops getting captured twice. 
Who Is It For

Who This Product Is For


CRM and API integrations are the right product when you already know which systems need to 
connect, your CRM, your booking tool, your payment processor, and just need it built properly. 

We build the integration that moves them across the moment they arrive.

We connect the systems so data is captured once and shared everywhere.

We build the connection so both systems stay accurate in real time.

We replace the spreadsheet workaround with a proper integration.

We assess feasibility honestly, and build a workaround only where it's reliable.

Every integration ships with documentation covering configuration and approach.

What You Get

What CRM and API Integration Covers

Before a line of code is written, we map exactly what data needs to move, where it comes from, where it goes, what format it needs to arrive in, and what should trigger each action. This includes field mapping, conditional logic, error handling, and workflow trigger configuration. Scoping this precisely is what separates an integration that runs reliably for years from one that breaks silently and loses data.

Complete Deliverables

  • Requirements mapping session - data flow, field mapping, triggers, and conditional logic documented before build begins
  • Integration build - form-to-CRM, API-to-API, webhook, or combination
  • Salesforce, HubSpot, Zoho, or custom REST API connection
  • Field mapping with data validation and formatting rules
  • Conditional routing logic - lead segmentation, assignment rules, workflow triggers
  • Error handling configuration and failure alerting
  • WooCommerce order and customer data sync where required
  • End-to-end testing against live CRM environment before handover
  • Full integration documentation - data flow, field map, troubleshooting guide
  • Team handover walkthrough
  • Post-launch support window
  • Monthly Care Plan offer at handoff
Benefits

Why a Proper Integration Over a Workaround

CRM & API Integration Services - FAQ

We work primarily with Salesforce, HubSpot, and Zoho CRM - the three most common platforms across our client base. We also build integrations with custom REST APIs, ERP systems, booking platforms, and email marketing tools including Mailchimp, ActiveCampaign, and Klaviyo. If your platform has a documented API, we can almost certainly build the integration.

We integrate with your existing site in almost all cases. P6 is a standalone product - it doesn't require a rebuild. The exception is if your site's form or plugin setup is fundamentally incompatible with a clean integration approach, in which case we flag that during scoping and recommend the minimum change required.

A focused integration - a contact form to Salesforce or HubSpot, for example - can be scoped, built, tested, and handed over in two to three weeks. More complex integrations involving bidirectional data flow, conditional routing, WooCommerce order sync, or multiple system connections take longer and are scoped individually. We give you an accurate timeline before you commit to anything.

Integrations can be affected by plugin updates, CRM API version changes, and WordPress core updates. That's exactly why we recommend pairing with a Monthly Care Plan - so your integration is monitored and maintained as part of ongoing site care, not treated as a one-time build that's then left unsupported.

Yes - WooCommerce-to-CRM is one of our most common integration briefs. We connect order data, customer records, and purchase history to your CRM, and we can build connections to fulfilment platforms, inventory systems, and finance tools. If your eCommerce store and your business systems are currently running independently, that's the brief.

Yes - completely. Every project includes documentation covering the data flow, field mapping, what to check if something doesn't appear in the CRM, and who to contact if something looks wrong. For more complex integrations we include a live walkthrough session with your team. No black boxes after delivery.

Ready to Stop Doing By Hand What Your Systems Should Do Automatically?

Tell us which systems need to talk to each other. We'll come back with a clear, scoped recommendation, no jargon, no pressure.

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