A BRAND IDENTITY THAT ACTUALLY LOOKS LIKE YOU

RubyWeb builds logos, colour systems, and brand guidelines for South African businesses that need every touchpoint to look like it belongs to the same company.

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Who Is It For

Who This Product Is For

A Brand Design Package is the right product when you know what you need: a new identity, or a refresh of one that hasn’t kept up with the business, delivered as a scoped, standalone project.

Solution fit:

See the solution this product supports

We build the full identity, colour system, typography, and guidelines.

We refresh the identity to reflect the business you've actually become.

We build a consistent system every touchpoint pulls from.

We deliver the identity first, then carry it directly into the site.

We deliver clear usage guidelines anyone can follow.

Your brand doesn't stand out from competitors in your industry.

What You Get

What a Brand Design Package Covers

Logo design developed through a structured process: brand discovery first, concept development second, refinement third. You see the thinking behind the design, not just the outputs. Every logo is delivered in primary, secondary, and icon variants – so the mark works at any size, in any context, without a designer making ad hoc decisions about which version to use.

Files delivered in all required formats: vector (SVG, EPS, AI) for print and production use, and optimized raster (PNG) for digital use. Dark and light background variants included.

Brand Discovery and Positioning

We start with who you actually are and what differentiates you, so the identity is grounded in real positioning, not a mood board.

Logo Design

A primary logo and any necessary variations, designed to work at every size and on every background you'll actually use.

Colour and Typography System

A defined palette and type system, built to work consistently across print, digital, and signage.

Usage Guidelines

Clear documentation so anyone on your team, or any future supplier, applies the brand correctly without guessing.

Handover Assets

Every file format you'll actually need, delivered and organised, not just a single exported logo.

Complete Deliverables

Brand discovery session
Logo - primary, secondary, and icon variants
Logo files in all formats (SVG, EPS, AI, PNG - dark and light backgrounds)
Color palette with HEX, RGB, and CMYK specifications
Color usage rules and combination guidance
Typography system with hierarchy and usage rules
Brand guidelines document
Imagery style guidance
Tone of voice notes
Asset delivery package

Benefits

Why a Proper Identity Over a Logo Alone

Consistency Everywhere

Every touchpoint pulls from the same system, so your business looks like one company, not several.

Faster Future Work

New materials, from social posts to signage, get built faster because the system already exists.

Stronger Recognition

A consistent identity builds recognition over time in a way a logo alone can't.

A Foundation for Your Website

A defined brand system carries directly into a website build, keeping the two properly aligned.

Brand Design Services - FAQ

A logo is a single mark. A brand identity is the complete visual system: logo plus color palette, typography, imagery style, and usage guidelines that govern how all of those elements work together. A logo without brand guidelines leads to inconsistent application. A complete brand identity gives everyone who works with your brand a clear, consistent system to work from.

A focused brand identity project - logo, color system, typography, and guidelines - typically runs 4–6 weeks from the discovery session to final delivery. The timeline includes discovery, concept development, revision rounds, and final file production. We’ll give you a clear schedule before work begins.

If your brand has existing recognition and equity worth preserving, a refresh is often the better path: evolving the visual identity to reflect where the business is today without abandoning what’s been built. If the current brand communicates nothing useful or actively works against the business, a full rebrand is warranted. We’ll assess your current brand and make a recommendation before scoping the work.

Before, where possible. Brand identity is the foundation that website design is built on. Designing the website before the brand means making visual decisions that may need to be revisited when the brand is defined. When a website build and brand identity project run together, we schedule brand design first so the website design has a defined system to work from.

Brand design packages are priced by scope of deliverables. A focused logo and identity package starts from a few thousand dollars. Comprehensive brand identity with extended guidelines, secondary visual systems, and application guidance will run higher. We scope every engagement individually and provide a fixed price before work begins.

Ready for a Brand That Matches the Business You've Actually Built?

Tell us where your current identity falls short. We'll come back with a clear, scoped recommendation, no jargon, no pressure.

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