PRS Geo Technologies - Eight Years of Technical Debt, Resolved in One Structured Rebuild

PRS Geo Technologies operates globally in infrastructure and ground engineering. Their website had been running for nearly eight years and was showing it. We rebuilt the platform from scratch, migrated 59 pages of content, integrated five technical systems, and opened two new international markets.

The Brief

PRS Geo Technologies is an Israel-based company specialising in advanced geotechnical solutions – cellular confinement systems, geocells, and performance-based ground engineering materials used across railways, airports, retaining walls, and erosion control projects.

The existing website had been running for nearly eight years and was showing signs of significant technical deterioration. PRS came to RubyWeb via Ruby Digital with a clear brief: rebuild the platform on a modern WordPress framework with a new .com domain, improve usability and mobile responsiveness, migrate all existing content, and lay the foundation for multilingual expansion into Portuguese and Spanish-speaking markets.

The Challenge

An eight-year-old website carries both structural and SEO risks. The theme was outdated, the technical health was poor, and any migration of existing URLs and content carried real risk of traffic loss if not managed carefully.

The multilingual requirement added further complexity. Rather than building full language subfolders immediately, the project phased the international expansion – starting with two localised landing pages targeting Portuguese and Spanish-speaking markets, with full multilingual subfolders scoped for Phase 2.

  • Outdated WordPress theme with poor usability, limited mobile responsiveness, and an ageing visual identity
  • Technical health issues across the existing site creating crawlability and performance problems
  • SEO migration risk - 39 service pages, 10 blogs, and 10 case studies all needed to transfer without ranking loss
  • No existing analytics or tag management infrastructure beyond basic tracking
  • CRM not integrated with the website - no automated lead capture flowing into Salesforce
  • Compliance gaps - no GDPR/POPI consent management in place
  • International markets underserved - no localised content for Portuguese or Spanish-speaking audiences

Our Approach

We scoped the rebuild around three priorities: a clean technical foundation, zero SEO disruption, and a phased international strategy that delivered value in Phase 1 without overcomplicating the initial build.

A structured project management approach was used throughout – pre-migration checklists, mid-migration quality gates, and post-migration benchmarking to confirm performance held through the transition.

Architecture & UX Decisions

The new platform was built on WordPress with the Hello Elementor theme, chosen for its lightweight footprint, flexibility, and compatibility with future multilingual expansion. A simplified site architecture was designed to reduce crawl depth and improve internal linking.

Two localised landing pages were built for Phase 1 – one in Portuguese, one in Spanish – targeting key markets without the overhead of full subfolder multilingual architecture.

The Build

The core deliverable was a fully rebuilt WordPress website on a new .com domain, with complete content migration, five technical integrations, SEO migration management, and two localised landing pages. Key deliverables included:

  • Fresh WordPress installation on a new .com domain with Hello Elementor theme
  • Migration of 39 service pages, 10 blog posts, and 10 case studies from the legacy site
  • GA4, Google Search Console, and Google Tag Manager setup and configuration
  • Salesforce CRM integration for automated lead capture from website enquiry forms
  • GDPR/POPI compliance infrastructure including consent pop-ups
  • Two localised landing pages – Portuguese and Spanish – targeting international markets
  • Full SEO migration management with pre-, mid-, and post-migration checklists
  • Metadata transfer, redirection planning, and XML sitemap updates
  • Performance benchmarking before and after migration
  • User acceptance testing prior to launch sign-off
  • Post-launch support and monitoring

The Outcome

PRS Geo Technologies now operates a modern, high-performance website aligned with their brand and global technical requirements. The platform is built to scale – Phase 2 multilingual expansion can be implemented without structural rework.

The two localised landing pages opened immediate lead generation capacity in Portuguese and Spanish-speaking markets. The Salesforce integration means every enquiry now flows directly into their CRM without manual intervention.

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Frequently Asked Questions

Through structured pre-migration planning. Every existing URL is mapped, redirect rules are built and tested, metadata is transferred to the new pages, and XML sitemaps are updated before go-live. We run performance benchmarks before and after the migration to catch any unexpected drops early.
The main risk is SEO disruption. We manage this through pre-migration audits, careful redirect mapping, metadata preservation, and post-launch monitoring. The goal is modernisation without disruption.
By phasing the work. Starting with localised landing pages in target languages captures international search intent at a fraction of the cost, opens lead generation in new markets immediately, and provides a proof of concept before committing to full multilingual infrastructure.
Yes. We integrate WordPress enquiry forms with Salesforce so every submission flows directly into the CRM as a lead record - no manual processing required.
Both frameworks require websites to inform users about data collection and obtain consent before processing personal information. We build compliance infrastructure into every relevant project - consent pop-ups, privacy policy pages, and data handling configurations.
Through structured project management with pre-defined milestones, quality gates, and client sign-off points. For technically complex builds, we use pre-, mid-, and post-migration checklists to ensure nothing is missed.